Now that Instagram has surpassed Twitter as the second most popular social network in the world – trailing only Facebook – it’s time to jump start your Instagram marketing strategy to attract more followers.
Here are 20 Free Ways To Increase Your Instagram Followers:
#1: Promote your Instagram account on your other social media sites. This lets people know that you are now adding new photos on a regular basis to Instagram.
#2: Use hashtags that are popular on Instagram, such as #instafollow and #FF (for Follow Friday), to become part of other conversations already taking place.
#3: Add behind-the-scenes photos of your business that show what your company stands for and the types of people who work there.
#4: Go for quality over quantity. Updating your account with multiple photos of nearly the same image is not nearly as effective as choosing the one photo that perfectly captures the moment.
#5: Use calls to action in your photo captions. Ask people to respond in a certain way, such as by leaving a comment. The more engagement your brand has on Instagram, the more likely it will be able to attract new followers.
#6: Add Instagram social sharing buttons on your main website.
#7: Develop a consistent strategy for which photos you are going to share – and when. The photos you share should be consistent with your overall brand image.
#8: Be creative and combine a set of your best photos into a collage. There are plenty of apps that can do this for you very easily.
#9: Use the popular Mayfair filter – or no filter at all. Studies have shown that the most popular filter for brands on Instagram is the Mayfair filter. However, the most popular photos of all that don’t have any filter at all.
#10: Use lots of light in your photos. Studies have also shown that photos with more natural light do better than photos that are perceived to be dark or shadowy.
#11: Ask your social media influencers to promote your Instagram account.
#12: Better yet, invite one of these influencers to take over your Instagram account for a day, or maybe even a weekend.
#13: Tag the relevant people in each photo. This is a way to make sure that people who are most likely to share and promote them elsewhere are seeing these photos.
#14: Promote your Instagram account in your email newsletter. Email is still one of the most effective marketing channels, and by inserting a mention of your Instagram account inside it, you are maximizing potential reach.
#15: Use social media tools such as Later (previously known as Latergramme) to schedule Instagram photos for different days and times. This enables you to spread out the timing of your photos for users.
#16: Post your Instagram photos either very late night or near the end of the workday. Studies show that Instagram photos posted at 2am (!) and 5pm do the best in terms of engagement.
#17: Hold a fun contest on Instagram. Post a photo, and then ask people to like it in order to join a contest.
#18: Like and comment on other users’ photos. Instagram is a social network and that means you have to be social. Get out there and engage with other users!
#19: Ask questions in your Instagram photo captions. This is a great way to boost engagement and find out what followers are really thinking.
#20: Create your own branded Instagram hashtag that’s unique to your company. This helps to set you apart from your competitors and also gives customers a way to let you know when they’ve added photos that are relevant for your business.
So there you go – those are 20 quick and easy Instagram tips that can help you attract more followers. If you’re posting great photos already, just a few of these techniques could result in a new stream of new followers!